If you’re serious about growing your online presence, you’ve probably asked yourself this question: Should I focus on evergreen content or jump on trending topics? The truth is, both types of content play essential roles in a well-rounded SEO strategy—but they serve different purposes.
In this blog post, we’ll explore the differences between evergreen content and trending content, how each affects your SEO performance, and how to create a content plan that brings the best of both worlds.
What is Evergreen Content?
Evergreen content refers to articles or web pages that remain relevant and useful for a long period. These pieces aren’t tied to a specific date or trend and continue to attract organic traffic from search engines month after month, even years after publishing.
Key characteristics of evergreen content:
- Timeless and always relevant
- Consistent traffic over time
- Easier to repurpose or update
Examples include:
- “How to Improve Your Website’s SEO”
- “Beginner’s Guide to Content Marketing”
- “Best Practices for Email Campaigns”
By targeting long-term search intent, evergreen content builds a solid foundation for SEO growth, especially when it targets high-volume keywords and addresses user intent clearly.
What is Trending Content?
Trending content revolves around current events, news stories, social media trends, algorithm updates, and hot industry topics. It’s designed to generate attention quickly, spark engagement, and capitalize on what’s happening now.
Key characteristics of trending content:
- Time-sensitive and high engagement potential
- Surge of traffic in a short time
- Rapid decline in visibility after the trend passes
Examples include:
- “Google March 2025 Core Update: What You Need to Know”
- “Top Digital Marketing Trends Right Now”
- “Viral TikTok SEO Hacks Everyone’s Trying”
Because trending content aligns with real-time user interest, it performs well in social media engagement and can create spikes in website traffic—but its SEO benefits are usually short-lived.
SEO Benefits of Evergreen Content
- Sustained Organic Growth
Once indexed and ranked, evergreen content can continue to drive search engine traffic for years. - Link-Building Power
Informative evergreen pieces often earn backlinks, improving your site’s domain authority and visibility. - Low Maintenance
A quick annual update can keep evergreen posts current, making them a high-return investment.
SEO Benefits of Trending Content
- Quick Visibility & Engagement
Publishing timely content early in the trend cycle can help your post rank fast, driving a burst of organic and referral traffic. - Enhanced Shareability
Trending topics are more likely to be shared across platforms like Twitter, LinkedIn, and Instagram, increasing your brand reach. - Authority in Your Niche
Addressing new trends and updates positions your brand as a thought leader and trusted voice in your industry.
Which One is Better for SEO?
The answer isn’t black or white. It depends on your goals.
If you’re focused on long-term traffic, lead generation, and compounding SEO results, evergreen content is your go-to strategy. However, if you’re looking to boost your brand presence, join current conversations, and generate short-term buzz, then trending content should be part of your content calendar.
Best Practice: Balance Evergreen and Trending Content
A healthy content marketing strategy should mix both types. Here’s how you can structure it:
- 70% Evergreen Content: Focus on SEO-rich guides, tutorials, case studies, and pillar pages that answer frequent search queries.
- 30% Trending Content: Cover industry updates, algorithm changes, viral trends, and seasonal campaigns to keep your site fresh and relevant.
By maintaining this balance, you’ll benefit from steady, compounding growth while still capturing the energy and attention of what’s new.
Conclusion
In the debate between evergreen vs. trending content, the real winner is strategic integration. One provides sustainable SEO results, while the other boosts visibility and engagement. To grow your digital presence effectively, don’t choose one over the other—embrace both.
Want help building a balanced content plan that delivers traffic now and in the future? Start with a mix of high-quality evergreen content and timely, trending posts that reflect your audience’s current interests.
