Consumer E-commerce & Lifestyle
Building a Structured SEO Foundation for E-commerce
Technical and content foundations for e-commerce SEO, with clearer organisation of product and category information.
Visit The Sleep CompanyProject overview
The Sleep Company is a consumer e-commerce and lifestyle brand. My work focused on the technical and content foundations that help product and category pages perform in search.
Business challenge
E-commerce sites combine many products, categories and variations. Without careful structure, category and product pages can overlap and important information can be hard to reach.
My approach
I combined technical SEO audits, on-page optimisation, content strategy and information architecture to build a consistent foundation across product and category pages.
The work
Technical SEO
Audits covered crawlability, indexation and technical factors common to e-commerce, such as how product and category pages are discovered.
On-page optimization
Product and category pages were reviewed for clear titles, headings and descriptive content.
SEO content strategy
Content strategy defined the role of category pages, product pages and supporting content so each answers distinct shopper questions.
Website information architecture
Product and category information was organised into a clear hierarchy with internal links supporting both navigation and search.
Project focus
- Clear product and category hierarchy
- Distinct roles for category and product pages
- Technical foundations for e-commerce search
Key takeaway
E-commerce SEO scales on structure: a clear catalogue hierarchy makes every new product easier to find.
Related Get Our SEO services
Performed as individual professional experience. No performance figures are shown because verified results have not been published.
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