Energy, Lubricants & Petrochemicals
Applying Structured SEO Practices in the Energy Sector
Connecting technical SEO, structured content and information architecture on a large industrial website.
Visit GS CaltexProject overview
GS Caltex operates in energy, lubricants and petrochemicals. My work applied structured SEO practices to a website carrying extensive business, product and corporate information.
Business challenge
Industrial websites hold large volumes of specialised content for different audiences. Keeping that content discoverable and logically organised requires technical SEO, content and structure to work together.
My approach
I treated technical SEO, structured content and information architecture as one connected system rather than separate tasks.
The work
Technical SEO
Audits examined crawl paths, indexation and technical factors affecting how search engines access a large, multi-section site.
On-page optimization
On-page elements were reviewed so specialised pages carry clear, descriptive titles, headings and summaries.
SEO content strategy
Content strategy focused on presenting technical and business information in a structured, search-relevant way for distinct audiences.
Website information architecture
Information architecture work clarified hierarchy between business areas, product categories and supporting pages.
Project focus
- Structure for large volumes of specialised content
- Clear hierarchy across business areas
- Technical access for a multi-section site
Key takeaway
On complex industrial sites, structure is the strategy: when hierarchy and technical health are sound, specialised content becomes far easier to find.
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Performed as individual professional experience. No performance figures are shown because verified results have not been published.
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